GEOMARKETING STUDIES &
COMMERCIAL URBAN PLANNING

DE LA DONNÉE LOCALE
À LA STRATÉGIE :
RÉVÉLER LE POTENTIEL
DE VOS TERRITOIRES

GEOMARKETING STUDIES &
COMMERCIAL URBAN PLANNING

FROM LOCAL DATA TO STRATEGY: UNLOCK THE POTENTIAL OF YOUR TERRITORIES

Our Business

Emprixia est une société de référence en études géomarketing et urbanisme commercial.

Depuis plus de vingt ans, nous accompagnons sur tout le territoire et au-delà, enseignes nationales, réseaux et collectivités dans leurs décisions de développement à forts enjeux économiques et territoriaux.

Nous analysons les dynamiques locales, modélisons les potentiels commerciaux et maîtrisons l’ensemble du cadre réglementaire afin de sécuriser chaque projet. Notre approche conjugue données territoriales fines, observation terrain et analyse stratégique des marchés.

Implanter un point de vente, structurer un réseau ou revitaliser un territoire nécessitent une lecture précise des marchés locaux : une exigence analytique qui fonde notre intervention.

Our Business

Emprixia is a benchmark firm in geomarketing studies and commercial urban planning.

For more than twenty years, we have supported—across France and beyond—national brands, retail networks, and public authorities in development decisions with major economic and territorial stakes.

We analyze local dynamics, model commercial potential, and fully master the regulatory framework to secure each project. Our approach combines granular territorial data, on-the-ground field observation, and strategic market analysis.

Opening a store, structuring a network, or revitalizing a territory requires a precise reading of local markets—this analytical requirement is the foundation of our work.

Nos expertises &
Nos missions

Transformer la donnée locale en intelligence décisionnelle utile,
lisible et exploitable.

A COMPREHENSIVE EXPERTISE
IN GEOMARKETING

Le géomarketing est au cœur de notre savoir-faire.
Emprixia collecte, analyse et cartographie les données territoriales pour révéler les leviers de performance commerciale :

Market studies and potential assessments
Catchment area modeling
Competitive analysis and consumer behavior insights
Dynamic mapping to visualize your local performance
Road and pedestrian flow counts at the project address

Grâce à une approche rigoureuse et une méthodologie éprouvée, nous offrons une vision claire, localisée et opérationnelle de vos enjeux commerciaux et territoriaux.

📊 Des données précises. Des décisions fiables. Des territoires performants.

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MASTERING THE REGULATORY FRAMEWORK FOR RETAIL DEVELOPMENTS

Emprixia accompagne les porteurs de projets dans la maîtrise du cadre réglementaire des implantations de grandes surfaces de vente :

Commercial Operating Authorizations (AEC)
City-center impact assessments (ELAN Law)
Road traffic studiesAutorisations d’exploitation commerciale (AEC),
Road traffic studies

La parfaite connaissance de la réglementation pour vos créations, extensions, transferts de point de vente, réunit tous les atouts de conformité, dans des délais maîtrisés.

⚖️ Un cadre réglementaire appliqué, pour un projet valorisé.

DÉCOUVRIR NOS ÉTUDES

Our Expertise &
Our Missions

Transform local data into decision intelligence that is useful, clear, and actionable.

A COMPREHENSIVE EXPERTISE
IN GEOMARKETING

Geomarketing lies at the core of our know-how.
Emprixia collects, analyzes, and maps territorial data to reveal the drivers of commercial performance:

Market studies and potential assessments
Catchment area modeling
Competitive analysis and consumer behavior insights
Dynamic mapping to visualize your local performance
Road and pedestrian flow counts at the project address

Thanks to a rigorous approach and a proven methodology, we provide a clear, localized, and operational view of your commercial and territorial challenges.

📊 Accurate data. Reliable decisions. High-performing territories.

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MASTERING THE REGULATORY FRAMEWORK FOR RETAIL DEVELOPMENTS

Emprixia supports project owners in navigating the regulatory framework by governing large-format retail developments:

Commercial Operating Authorizations (AEC)
City-center impact assessments (ELAN Law)
Road traffic studiesAutorisations d’exploitation commerciale (AEC),
Road traffic studies

Our thorough understanding of regulations for store creations, extensions, and relocations brings every compliance advantage—within controlled timelines.

⚖️ A properly applied regulatory framework, for a stronger, enhanced project.

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UN URBANISME COMMERCIAL AU SERVICE DES
COLLECTIVITES LOCALES

Aux côtés des élus locaux, nous guidons les projets de maintien ou de développement des activités économiques, en centre-ville, en centre-bourg, en zone d'activités :

Activity sectors recommendations
Spatial organization (city center, business zone, etc.)
Regulatory compliance
Stakeholder consultation and legal

Nos équipes d’urbanistes et géomaticiens veillent à la cohérence entre développement économique, équilibre territorial et respect des règles d’aménagement.

⚖️ Un développement maîtrisé, conforme et durable.

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COMMERCIAL URBAN PLANNING IN SUPPORT OF LOCAL AUTHORITIES

Alongside local elected officials, we guide projects aimed at maintaining or developing economic activity in city centers, town centers, and business districts:

Activity sectors recommendations
Spatial organization (city center, business zone, etc.)
Regulatory compliance
Stakeholder consultation and legal

Our teams of urban planners and geomatics specialists ensure consistency between economic development, territorial balance, and compliance with planning regulations.

⚖️ Controlled, compliant, and sustainable development.

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a person holding a piece of paper over a laptop

Notre équipe & Nos moyens

La donnée est notre matière première, l'analyse notre valeur ajoutée.

Our Team
& Resources

Data is our raw material; analysis is our added value.

APPLICATIONS AND DATA IN THE SERVICE OF PRECISION

We use the leading geographic, economic, and social databases:

INSEE, SIRENE, LSA Panorama (store database), consumption and mobility datasets.
Our processing relies on high-performance tools:
• Geographic Information Systems (MapInfo)
• R software
• Sphinx
• Proprietary in-house cartographic and statistical models

•Geomarketing application: GÉOXIA

UNE ÉQUIPE PLURIDISCIPLINAIRE
DÉDIÉE À VOS PROJETS

Our team brings together cartographers, statisticians, urban planners, and retail consultants—all with specialized higher-education backgrounds. This combination of skills ensures:

• A comprehensive economic and territorial perspective

• The ability to translate data into strategy

• A constant commitment to clarity and reliability

At Emprixia, every study becomes a decision-support tool.

Our consultants are based in:
Nantes – Paris – Nancy – Toulouse

APPLICATIONS AND DATA IN THE SERVICE OF PRECISION

We use the leading geographic, economic, and social databases:

A MULTIDISCIPLINARY TEAM DEDICATED TO YOUR PROJECTS

• The ability to translate data into strategy

• A constant commitment to clarity and reliability

At Emprixia, every study becomes a decision-support tool.

Our consultants are based in:
Nantes – Paris – Nancy – Toulouse