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ÉTUDES POINTS 
DE VENTE :
RÉSEAU & FRANCHISE


  ANTICIPER, SÉCURISER ET PILOTER  
  VOTRE DÉVELOPPEMENT  
  SUR LA BASE D'ANALYSE FINES  

RETAIL OUTLET STUDIES: 
NETWORKS & FRANCHISE


  ANTICIPATE, SECURE, AND STEER YOUR DEVELOPMENT BASED ON FINE-GRAINED ANALYSIS  

 

POTENTIAL STUDIES

Estimate your project’s forecast turnover (sales).

 

ÉTUDES DE POTENTIEL

Estimer le CA prévisionnel 
de votre projet



PRE-CONTRACTUAL INFORMATION DOCUMENT DIP

Local Market Report (ELM)
General Market Report (EGM)


DIP
DOCUMENT
D'INFORMATION
PRÉCONTRACTUEL

État Local de Marché
État Général de Marché 



NETWORK DEVELOPMENT STUDIES

Define your priority growth territories.



ÉTUDES DE DEVELOPPEMENT RESEAU

Définir vos territoires 
de croissance



COMPETITIVE IMPACT STUDIES

Identify the risk of cannibalization



ÉTUDES D'IMPACT
CONCURRENTIEL

Identifier le risque 
de cannibalisation



MODÈLE DE 
PERFORMANCE

Modéliser l'environnement de votre performance



PERFORMANCE MODEL

Measure and model what drives 
the success of your stores.



ÉTUDES DE PROGRAMMATION
COMMERCIALE 

Cibler les activités 
de vos locaux vacants



RETAIL PROGRAMMING STUDIES

Target the right activities for your vacant premises



ÉTUDES DE
PERFORMANCE
Cibler la vitalité de vos points de vente



PERFORMANCE STUDIES

Monitor the performance 
of your stores



ENQUÊTES CLIENT 
ET PERCEPTION

Connaître les attentes et comportements clients



CUSTOMER & PERCEPTION SURVEYS

Understand customer expectations 
and behaviors



MISE EN PLACE DU CONCEPT

Auditer vos points de vente



ASSESS CONCEPT CONSISTENCY

Audit your retail outlets

TAILOR-MADE SOLUTIONS 
TO GROW YOUR BUSINESS

TAILOR-MADE SOLUTIONS 
TO GROW YOUR BUSINESS

Custom geomarketing studies to accelerate your brand’s growth.

For more than 20 years, Emprixia has supported retail networks and franchisors in rolling out, 
optimizing, and improving the performance of their outlets.

Our studies combine geomarketing expertise, network data analysis, 
and deep field knowledge to guide your expansion strategies.

🎯 Objective 🎯  
Understand your market, secure your location, optimize your performance.    

Des études géomarketing sur mesure pour accélérer la croissance de votre enseigne

Depuis plus de 20 ans, Emprixia accompagne les réseaux de distribution et les franchiseurs dans le déploiement, l’optimisation et la performance de leurs points de vente.

Nos études associent expertise géomarketing, analyse de données réseau et
 connaissance fine du terrain pour orienter vos stratégies d’expansion.

🎯 Objectif 🎯  
    Comprendre votre marché, sécuriser votre implantation, optimiser votre performance.     

Each study is based on:

• A full catchment area analysis
• On-site field observation of the location
• Forecast turnover modeling

🔍 You gain concrete indicators to assess your project’s economic viability.

Under the Doubin Law (Article L330-3 of the French Commercial Code), Emprixia contributes to your DIP with ELM and EGM studies tailored to your sector and concept, based on up-to-date data.

They make it possible to:

• Characterize the catchment area

• Identify dominant consumer profiles

• Assess local and national competitive intensity

• Estimate how your market may evolve 



📋 A complete, reliable DIP aligned with franchising candidates’ expectations.

Through detailed geomarketing modeling, Emprixia identifies high-potential areas for opening or expanding outlets.

Our analyses take into account:

• Population thresholds

• Consumption levels

• Competitive density

• Proximity to brand anchors



🚀 Clear mapping to plan growth and prioritize investments.


Our models measure:
1. The turnover likely to be captured by the new competitor

2. The potential shrinkage of your attraction area

3. The commercial adaptation levers to implement



💡 A decision-support tool to protect market share and adjust your local strategy.

We analyze performance factors based on the environment of your existing outlets:

• Demographic and economic context

• Location profile and visibility

• Competitive structure

• Operating ratios

These analyses help identify the environment that supports performance, enabling accurate turnover forecasts for future openings.



💡 A data-driven approach to secure every opening.

We analyze all consumption and service sectors within the catchment area (retail, leisure, health, food service, etc.) to:

•  Identify underrepresented sectors

• Spot location opportunities

•  Build a balanced, high-performing retail mix



🧭 A comprehensive view for coordinated and profitable development. 

We measure how your captured rates evolve by municipality and district in order to:

• Identify territories gaining or losing momentum

• Understand the reasons

• Define targeted corrective actions



📍 A dynamic approach to steer performance and maintain competitiveness.

Three complementary components:

1. Customer behaviors & expectations: understand real needs

2. Satisfaction surveys: assess perceived quality versus competitors

3. Online review analysis: identify perceived strengths and weaknesses



🧠 Actionable customer insights to adjust your offer, experience, and communication.



“Tell us about your project and discover how Emprixia can boost your territorial strategy.”

Emprixia means over 20 years of experience and 400+ studies per year across France.

REQUEST MORE INFORMATION 

Alexis Tilly
Director of Studies

“Tell us about your project and discover how Emprixia can boost your territorial strategy.”

Emprixia means over 20 years of experience and 400+ studies per year across France.

REQUEST MORE INFORMATION 

Alexis Tilly
Director of Studies




EMPRIXIA